Intriguing story in today’s Post about businesses using bloggers to sell their product. They just love it when we create buzz about them – any buzz will do. And if just a few of us name the product – whether we have readers or not – their search-engine standing will get a big boost. And baby, it’s all about the search engines. (You know those annoying spam comments we’ve all received and how we think how stupid they are because nobody’s going to follow the link? Doesn’t matter; just sitting there on our sites elevates their search standing.)
But back to the article. Check it out and let us know what you think. Are we being exploited, plain and simple? What’s in it for us? However that plays out, it’ll be interesting as hell to follow because bloggers by our very nature don’t respond like all the other media or consumer groups. Feel the power, guys.