What’s the problem?
- There are 20 billion catalogs mailed every year in U.S., 63 for every citizen – adult, children and infants – and together they weigh 40 pounds, on average.
- The rate of return is 1.2 to 1.5 percent, so at least 98 percent of all catalogs go right into the landfill because most of that stuff isn’t recycled, and few catalogs are made from recycled paper in any event.
But it isn’t easy for regular consumers to get ourselves taken off the lists of recipients, so the Catalog Choice website is doing it for us, for free. As the catalogs start coming in, just tear off the page with the address label on it and recycle the rest. Then on the Catalog Choice site log in and list the catalogs you no longer want to receive. Done.
And on a gardening note (back on topic, Susan!), included in the list of retailers who are partnering with Catalog Choice to use responsible direct mail practices, like Land’s End and L.L. Bean, is good old Gardeners Supply!