First we ranted about Eco-Lawn and learned XXXX. 
Now the nice people at Wildflower XXX have agreed to send free Eco-Lawn seeds to our readers who might be creating new lawns this spring – if they’re willing to report back to us the results.  Here’s what Miriam Goldberger, president of Wildflower Farm, tells me about their product:

After the first six weeks the growth of fine
fescues slows down.  Depending upon the amount of precipitation you’ll mow it
approximately once a month at a 3" height. Last year, we had severe drought in
southern Ontario (as did many parts of North America!) and we only mowed the
Eco-Lawn twice all year!!  Even during the drought, the Eco-Lawn stayed green. 
Finally in week 8 about 10% of the lawn browned out! It was still predominently
green. The stuff really is amazingly drought tolerant.
The nice thing about the fine bladed fescues is
that one has the option of not mowing at all.  The blades really are so fine
they flop over/bend over at about a 3.5 to 4" height if you don’t mow them. 
It’s a lovely look.  A number of Eco-Lawners mow the Eco-Lawn (at a 3"
height, of course) in their front yards and go for the more, relaxed lawn look
in the backyard.

There’s also No-Mow Lawn, a product of xxxx.  i’ve written to ask them to participate in the same offer.  Same thing for xxxx, who also have not responded to my request to participate in the GardenRant Trials.

One commenter on Treehugger wrote:

I purchesed "no mow" grass seed last fall and planted as directed.
It came in very nicely and evenly however by early May in Minnesota it
was 12 inches long!! twice as tall as my regular grass. When I emailed
pictures, I thought I may have recieved the wrong seed, I was told it
was a very healthy crop of low mow grass. When I asked what I should do
the answer was mow it.  I’m looking forward to not having to water but this isn’t the 4-6 inches that were advertised.

From their website:

Our Philosophy: We do not recommend adding any chemicals to
          your lawn. Chemicals kill the micro-organisms that in turn feed your
          lawn grass. Healthy lawn organisms = healthy grass which will resist
          disease, insects and traffic. Use chemicals to feed your grass and you
          must continue using chemicals to feed your grass (even though
          chemicals give you "instant gratification"). Using all natural compost
          & peat moss is not the "quick fix" so be patient and feed your soil
          and you will find your lawn is healthier and more resilient (and safer
          for you, your pets and children).

Ah, now everybody’s misusing "chemical" to mean "synthetic". (All fertilizers are chemicals, whether organic or synthetic ones).  So compost and peat moss (isn’t that a no-no?) are recommended instead.

Time to be on the hype patrol!

I was recently contacted by the sellers of "Smart Seed," who asked me to write a story about their announcement.  They also offered "a few samples for your own lawn" but they weren’t of Smart Seed – just the usual mixes.  When I wrote back to ask for samples of Smart Seed for our readers, I got no response.  Huh!