This just in:
Over the years, The Growing Edge magazine has been a friend of
hydroponic manufacturers, wholesalers, distributors and retailers,
helping them to showcase their products to growers and providing a
critical network, connecting them to those in need of their products.
For many years, the magazine was produced as a ‘labor of love’ by the
publisher, who cared about the industry enough to keep publishing the
magazine even when it was financially difficult for him. “For many of
the past years I have subsidized the magazine by not taking a salary
with the hope of infusing some capital into it, it could keep on being
published,” Tom disclosed recently.
He had hoped that some advertisers- who jumped ship to join other
newer magazines under the false assumption that Growing Edge’s ad rates
were inflated or who complained that the Growing Edge was not “winking
and nodding” enough – would have recognized the sacrifices that he and
others in the industry had made to keep a legitimate hydroponic growing
Read the full press release here. Growing Edge was read by a lot of people in the horticulture and garden center industries; this news, combined with yesterday’s report of layoffs at Meredith, really point to a shakeup in the garden media.
As much as I love all this new media, I love a paper magazine even more. My husband’s magazine Fine Books is now a web-only publication that intends to produce an annual print ‘compendium,’ a compilation of features, directories, and so on. It’s an interesting hybrid of print and digital and I wonder if more magazines will go that way. (Scott is no longer the editor, in case you’re wondering–he’s running our bookstore full-time now.)
But I can tell you from years of watching him work on that magazine that it is surprisingly hard to get people to turn loose of twenty bucks for a magazine subscription. It’s the price of a pizza, for crying out loud, but people are surprisingly reluctant to do it.
Well, subscriptions are what keep most magazines afloat. Newsstands sales can be a break-even proposition at best; it’s those reliable, year-in, year-out subscribers that pay the bills and assure the advertisers that somebody’s going to see their ads.
So if there’s a garden magazine you like but don’t subscribe to, now might be a good time to re-think that strategy. They won’t stick around if we don’t support them.