Centered on the small town of Hudson, Quebec, the
first municipality in North America to ban common lawn and garden pesticides
nearly two decades ago, the 80-minute film explores a landmark case decided in
the Canadian Supreme Court in 2001. After the Court’s 9-0 verdict against the
billion-dollar lawn care giant then known as ChemLawn, most Canadian
municipalities followed Hudson’s lead and enacted pesticide bans of their own.
In 2008, retail giant Home Depot removed products such as weed ’n feed and
Roundup from its shelves in Canada...At its core it's the story of how a few people in one town could ultimately change an entire nation’s stance. (From the press release.)
Notice it's narrated by our organic-lawn-care-crusading friend Paul Tukey and funded by SafeLawns.org.
I'm guessing that environmental problems caused by the Great American Lawn are finally ripe for fixing – even here in the U.S.
Enjoy the trailer, check out the movie's website and the new Safe Lawns Blog, and coming soon is an Action Guide. See, Tukey and the movie's director are thinking big, going for a lot of impact. A writer for MovieMaker Magazine has compared Tukey to Michael Moore and Morgan Spurlock. I love it!
HOW TO HELP
The movie's already successfully competed to be shown at the Sun Valley and New Jersey Film Festivals, but needs lots more exposure than that to really make a difference.
- Sponsor a fund-raising screening of A Chemical Reaction to help get the word out.
- And contact film festivals in your area to ask them to show this important documentary!
There's a Contact link here.