The magazine also has a strangely corporate, generic look, as if it was really a glorified Home Depot catalog dressed up as a magazine. Sure enough, a little research turned up the publisher: Armstrong Garden Centers, a regional chain in southern California. (SoCal readers, chime in here. Armstrong seems, to an out-of-the-area visitor, to be a welcome respite from the nonstop LA-ness of southern California. Thumbs up or down?)
We won’t judge California Gardener until we see it, and we’ll be seeing it soon, because we peeled off the Free Issue sticker and moved it a few inches to the right, thus ensuring that our copy was on its way. (by the way, the direct mail industry calls this a “token,” or an “involvement device,” aimed at getting the potential customer more involved in the decision and ultimately making them more likely to buy.)
How likely are we to buy? Stay tuned.