Has Burpee Discovered Blogs?!?!?


Now, this is interesting.  Many of us posted about Burpee’s purchase and subsequent closing of Heronswood a while back.  One of my posts got a comment from "Paul" who said that he’s actually pretty happy about the whole deal and has been picking up some nice hellebores out there on the east coast.

An alert reader named Andrew dropped me a line to let me know that the very same comment appeared over and over on blog posts related to the Heronswood debacle.  (GardenRant is one of them; would you believe he got us twice– here and here.  Doh!)  See Paul’s originality on other blogs by going to these Google search results.

What could this mean?  Andrew suggests that the posts came from a Burpee employee; while he provides the IP address of the commenter, I don’t know how to connect that to Burpee, however.  Any geeks out there willing to  do the  legwork?

So there are two possibilities:

"Paul" works for Burpee and is too unoriginal to come up with something slightly different to say every time, or

"Paul" doesn’t work for Burpee and is still too unoriginal to come up with anything different to say.

Well. I’m glad we cleared that up.  Meanwhile, the Seattle P-I takes a field trip to Heronswood and reports on the latest. No real news on the fate of the garden, except for the confirmation that Seattle gardeners still don’t like George Ball.  Check it out.


  1. If Paul is from Burpee they should remember what happened to John Mackey president of Whole Foods. http://www.churchofthecustomer.com/blog/2007/07/the-hero-has-10.html Apparently John had been “astroturfing” his company for eight years. “Astroturfing” http://en.wikipedia.org/wiki/Astroturfing is fake grassroots support. Don’t like what people are saying about your company just come up with a fake name and start posting positive reviews. Wouldn’t it have been just better to say who you are and start having a conversation? It’s about the loss of power that companies feel when they lose control of the conversation. They have been talking to us for years, and they are not use to talking with us. You’ll see more and more of this as time goes on.

  2. I’m sorry–I got notified about that on my “What I’m Lusting After” post (well after it had disappeared from view) and did not speak up. Thanks, Amy!

    I checked Arin.net for this and all I get is that’s it’s a comcast accoutn and yeah PA is in there somewhere. I’ll put our IT guy on it when he gets back from vacay.

  3. Thanks for the photo tour; I have never been there; wish I could go. George has a problem on his hands. I wrote them a letter that I would never buy from Burpee again and never have.

  4. I know this is a bit late but Paul their is most likely Paul Hofer see link http://www.linkedin.com/pub/3/76a/739 I also have heard of a computer program that tells can inform someone when ever a certain word is used online and then tells the user of that website. I recently heard that the Pacific Northwest Garden Conservancy is disbanded I wander what is happening to the gardens now.

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