- Host an easy and accessible website whose primary purpose is to allow READERS–gardeners–to connect with garden writers & photographers. Through the website you could buy books, connect to garden writers' blogs, websites, and publications, request a garden writer as a speaker, and find out about their tour schedule & other events. Botanical gardens, garden clubs, nurseries, and bookstores could all list events. Off-the-shelf products like Movable Type and eDirectory make this possible with minimal custom programming. No re-inventing of the wheel required.
- Send out a fun and interesting e-mail newsletter/blog feed to gardeners/readers, and send out a more shop-talk e-mail newsletter to garden writers, photographers, and other industry people.
- Organize events around the country, including: An annual event (open to writers, aspiring writers, AND gardeners/readers) in conjunction with a major garden show, so attendees can visit both; garden travel/tour packages that allow garden writers and readers to travel together to great gardens around the world; group tours in which five or six garden writers go on the road together and hit regional shows, bookstores, garden clubs, botanical gardens, and so on.
- Host a garden party at BookExpo to encourage bookstore buyers and others in the publishing industry to support and promote garden literature.
- Offer big sweepstakes promotions to readers. I love the idea of giving away a library of garden books. What if it also included seeds, plants, magazine subscriptions, and garden tools? What about a garden party or garden consultation/renovation with a well-known garden writer?
- Participate in some cool interactive media stuff–podcasts, videos, Twitter, Facebook etc.
I'm only just getting started. Really, why can't we do this? And why hasn't it happened already?