IGCs should be blogging, doing Facebook, Twitter, email newsletters,
YouTube videos, etc.
Going organic. IGCs
should offer organically-grown plants, and fertilizers/pesticides approved for
organic use, exclusively or as much as possible.
Going local. IGCs
should offer locally-made and locally-grown plants and products, support local
community projects, and generally be a leader in the “buy local” movement.
Becoming a green lifestyle center. IGCs should be about more than gardening—they should be about the
“green lifestyle,” from eco-friendly cleaning products to organic sheets to
Focusing on Edibles.
IGCs should move into edibles in a big way, perhaps including selling
hard-to-find heirloom plants and seeds, hosting a farmers market, doing cooking
demonstrations, and selling locally-made foods.
Outdoor Living. IGCs
should think of gardens as “outdoor rooms” in need of decorating with plants,
pots, furniture, and accessories. Gardening should be treated as another type
of home and backyard makeover, or a series of projects aimed at improving
Organizing the store according to project, not plant
type. Rather than put all the annuals
in one place and the one-gallon perennials in another, the plants should be
mixed together in vignettes, with different sections focused on container
gardening, lawn replacement, flower borders, etc.